Luna Strategies partners with executives, associations, and mission-driven organizations to align strategy, messaging, and operations — turning complex challenges into focused, results-driven action.
We design integrated campaigns that connect digital strategy, content, advertising, and audience engagement into a cohesive growth engine. Whether launching a new initiative, modernizing legacy programs, or scaling revenue, Luna builds strategies that are data-informed and operationally sound.
Luna develops advocacy and advertising initiatives that position organizations as credible and trusted. We align policy goals, brand positioning, and revenue strategy to ensure every communication investment advances influence and impact.
From board-level strategy to public-facing messaging, we translate complex policy, business, and industry issues into narratives that resonate with stakeholders, members, customers, and decision-makers. Because when the stakes are high, clarity matters.

Mary Schaper is a strategic communications leader and founder of Luna Strategies, where she advises associations, nonprofits, and mission-driven organizations navigating growth, policy, and industry change.
With more than 15 years of experience building high-performance strategies for member-driven and mission-focused organizations, Mary is known for aligning communications with organizational vision — helping teams clarify priorities, strengthen stakeholder engagement, and deliver measurable impact.
She has led integrated advocacy and communications initiatives, modernized legacy operations, built scalable editorial and marketing systems, and guided organizations through high-visibility moments of transition and growth.
Mary’s expertise lies in translating complex policy and industry issues into clear, compelling narratives and designing the operational infrastructure that allows those narratives to scale.
Copyright © 2026 Luna Strategies - All Rights Reserved.