Luna Strategies helps associations, nonprofits, and mission-driven organizations connect policy, advocacy, and communications into a winning strategy — then builds and executes the systems that deliver results.
Three integrated practices, built to move together.
You have an audience to grow and a revenue model that needs to keep pace. Luna builds data-informed digital strategies — spanning content, email, paid media, SEO, and audience segmentation — that translate into real acquisition, engagement, and conversion.
Reputation is built one decision at a time. We sharpen the narratives, messaging architecture, and executive presence that move boards, members, regulators, and the press — so your leadership is heard where it counts.
Influence is built through consistency and credibility. Luna designs advocacy and advertising initiatives that align policy goals, brand positioning, and communications investment — so every message advances your standing with the audiences you need to move.
Mary Schaper has spent 15 years at the intersection of policy, advocacy, and strategic communications. First on Capitol Hill, then at one of the country's largest trade associations, and as a trusted advisor to nonprofits and mission-driven organizations navigating growth and reputation.
She founded Luna Strategies because she believes good strategy and disciplined communications should be available to organizations of every size. She has led integrated advocacy and communications initiatives, modernized legacy operations, built scalable editorial and marketing systems, and guided organizations through high-visibility moments of transition.
Mary brings executive-level thinking, hands-on execution, and a track record of measurable results to every project.
We don't write decks that gather dust. We integrate with your team, pressure-test the plan against the work, and stay through execution.
Policy, communications, and growth aren't separate workstreams. They share strategy, metrics, and accountability.
Every recommendation is measured against the outcomes that matter to your members.
We build the infrastructure and institutional credibility to sustain results long after the engagement ends.
Every engagement is anchored to clear metrics — reach, influence, revenue, policy wins — so progress is visible and accountable from day one.
Tell us about the audience you need to move, the policy you're shaping, or the moment you're navigating.
